Comic Relief in the UK is now one of the most well known, popular and successful charity fundraising events in the world. Their bannual event held in march 2009, raised over £60 million which will be spent on development projects mostly in Africa but also in the UK. The money is raised through a day of "Be Funny For Money" events and an evening of television comedy, sketches, send ups and skits with the public pledging money online and via the telephone.
Comic Relief have a reputation for involving high profile celebrities and they have a lot of resources and good will at their disposal. But it is not just this that makes them successful.
Comic Relief follow a clear formula and it is one that smaller fundraisers can easily copy. Good fundraisers should take inspiration and learn lessons from anything they can and Comic Relief offer a master-class in how to go about fundraising properly.
The Comic Relief Formula-
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